All to create a strategy that speaks to your audience to nudges them towards that purchase moment. It is necessary to understand the user’s journey, understand their economic and social scenario, which causes they defend, among other characteristics. Knowing your micro-moments is about understanding the paths that lead to your product. These are steps that all buyers go through, most of the time without even knowing they are. The purchasing journey includes all the paths a potential customer takes before actually becoming one. Talking about micro-moments is talking about the purchasing journey One of the legacies of omnichannel strategies is laying the groundwork for implementing data-driven business intelligence, ensuring input richness, and allowing you to gather input at every point along the purchasing journey.
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